International
Garden Products, Inc., (IGP) was formed in 1996 to become a leading
grower/supplier of high-quality ornamental plants and horticultural
specialty products and a leader in the garden industry.
IGP
concentrates on product areas in which consumers select and care
for the plants themselves. These products are often an integral
part of the home landscape, but they also extend beyond basic landscaping
materials into areas where consumers often make repeat purchases.
This makes these products less tied to new housing starts and therefore
less likely to be affected by economic downturns.
These
products include:
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Woody ornamental and other plants |
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Perennials and annuals |
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Conifers and specialty evergreens |
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Roses |
Through
its spectrum of operating companies, IGP is focused on:
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Providing
consistently high quality plants to garden center retailers and
regional growers. IGP’s goal is to be a major producer in all
the categories in which it concentrates and a dominant supplier
in areas such as the $5.2 billion garden center market for woody
ornamental and herbaceous plants. |
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Helping
garden center retailers achieve higher sales through improved
marketing and merchandising programs and support. |
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Helping
garden center retailers and regional growers achieve higher profitability
through improved operational efficiencies. |
IGP
marketing and merchandising programs already help retailers plan
their purchases more effectively, promote more aggressively and
extend the selling season. Using IGP tools such as category management,
market analysis, customized product assortments, stronger brand
identity, advertising, point-of-purchase displays, product training,
sales literature, and Internet resources, IGP garden center-customers
today enjoy improved sales and profitability while satisfying the
gardening consumers’ demand for quality products.
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